Group coaching for trainers

By training, I’m a software developer. But nowadays, when I’m asked to describe my career, I tell people that I’m a trainer: Every day, I go to a different company, meet smart and interesting people, and help them to do their jobs better.

Training is a fantastic career — lucrative, satisfying, and challenging all at once.  I’ve traveled to numerous countries, worked with some very large and well-known companies (including Apple, Cisco, IBM, VMWare, and Western Digital), and learn new things every day.

And yet, training can be daunting. Here are some of the questions that I’ve asked myself, and that you might be wondering, too:

  • I know several topics. What should I teach?
  • How do I find clients?  Better yet, how can I get them to find me?
  • How much do I charge, and on what terms?
  • How do I prepare a syllabus?
  • What are effective styles for presenting and teaching?
  • How can I get clients to come back to me for additional courses?

These questions — and others — are normal, and to be expected.  To help trainers to think about the potential answers, I publish Trainer Weekly.  Every Monday, I provide another tip about the business and pedagogy of training.  I also sponsor a Facebook group for trainers, in which we can discuss our opportunities and questions.

But sometimes, you want to go deeper. Sometimes, you need a bigger push, and to have more specific (or sensitive) questions asked.

For such people, I’m now offering group coaching. Twice per month, I’ll host a private hour-long Webinar for everyone in this coaching program. There’s no agenda; I’m there to answer your questions and help you to improve as a trainer.   Whether it’s questions about how much to charge, or how to present, or what kinds of exercises you should give your students — nothing is out of bounds, so long as you’re comfortable speaking in front of everyone else.

You can join live and ask questions, or just sit back and listen. If you can’t attend live, you can send in questions in advance and watch the recording later. Participation is limited.

And yes, this means that sessions will be recorded — so if you cannot attend, you’ll still have access to the discussions, and I’ll still answer your questions.

This is a subscription service; you’ll pay a monthly fee of $150 to participate, which gives you access to those two hours.  There’s no obligation, which means that if and when you want to leave the coaching program, you can do so.

Some common questions

When will the group sessions be held?

Group sessions are held on Tuesdays at 3 p.m. Eastern, which is 10 p.m. in Israel (where I live).  When I’m traveling and/or on vacation and/or have a holiday, I’ll reschedule to a different day and/or time, with as much advance notice as possible.

What if this time doesn’t work for me?

If there is a lot of demand for alternate times, I’m open to discussion with the community to see if we can work something out.

In the meantime, the best option if you can’t join live is to submit questions in advance and watch the recorded reply when it’s convenient.

How many people will be on each group session?

Not too many. If sessions get overcrowded I will happily add meeting times to accommodate demand. My intention is to keep meetings to 60 minutes or so.

Will all my questions get answered in the group session?

Yes. I’ll keep answering as long as it takes to get through everyone’s questions. If sessions are regularly going over 60 minutes, I’ll add sessions to accommodate demand.

Are group sessions private?

No. There will be many people joining you live on the session and many more will potentially viewing the recording later. If you need to share private information with me, my 1-on-1 coaching calls or private mentoring are better options.

Is group coaching like 6-months and then starts over again?

No. Group coaching is an ongoing monthly subscription service. It doesn’t have a start or end date.

Do you have a syllabus?

No. The format is unstructured Q&A.

What kinds of questions can I ask ask?

You can ask anything you like. For some examples of topics that might come up, see the Facebook “technical trainers” group, or Trainer Weekly.  Many of the things I’ve written in Trainer Weekly are based on discussions I’ve had with other trainers, or questions I’ve had in one-on-one coaching sessions.

How is group coaching different from your 1-on-1 coaching calls?

Group coaching is not private and you have to wait up to 2 weeks each time you are in need of my input. I do provide 1-on-1 coaching; this is less private, but designed to be more affordable.

I still have questions!

No problem! Please email your questions to me at and I’ll get you the answers your looking for.